Table of Contents

2017 Month : August Volume : 3 Issue : 3 Page : 145-151

A BEHAVIOURAL STUDY ON INFLUENCE AND DECISION MAKING OF MUTUAL FUND INVESTORS.

Varun M. V1, Divya Prabhu P2

Corresponding Author:
Divya Prabhu P,
Senior Assistant Professor,
MITE, Door. No. 8/98,
Thyagaraj Road,
Bantwal – 574211,
DK, Karnataka.
E-mail: divyabantwal@gmail.com

 

ABSTRACT

The popularity of the mutual funds in India is enhancing day by day, thanks to electronic media and technology. It is considered to be one such product that fits people of all categories, right from the beginners to experts who wish to make some fortune for future taking advantage from the stock market mechanism of an economy. Yet, it is said that mutual funds and stock market investment remains unexplored by a large chunk of population in our country. This paper explores the findings of a minor research conducted in Kannur district in Kerala to study the behavioural changes among investors. The study was conducted within the time period of 10 weeks between January and March 2017. This is an empirical study conducted by administering structured questionnaires to 130 samples. The study revealed that while some demographic factors have no influence on investor’s behaviour towards their decisions, few factors such as the occupation and objective of the investment impact their decisions to a great extent. In addition both fundamental analysis and behavioural factors determine the investment decisions of the people.

 

Keywords

Behavioural finance, Fundamental Analysis, Mutual funds.

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