Table of Contents

2017 Month : September Volume : 3 Issue : 3 Page : 161-164

RECENT TRENDS AND CHALLENGES IN INTERNATIONAL BUSINESS- A CASE STUDY ON GROWTH STRATEGY OF KFC.

Manmohan Tiwari1, Srinivas S2

Corresponding Author:
Manmohan Tiwari,
H. No. 97-156/1,
Balaji JP Residency,
Flat No. 202, Kaman Bazar,
Bommidi Street, Khammam.
E-mail: manus.tiwari@gmail.com

 

BACKGROUND
International markets are evolving rapidly, and you can take advantage of the changing environment to create a niche for your company. If you want your business to grow rapidly, consider selling into one of these emerging markets. Language, financial stability, economic system and local cultural factors can influence which markets you should favour. Businesses catering to well-off pensioners can profit from a focus on developed countries, while those targeting young families, mothers and children can look in Latin America, Africa and the far East for growth. More intense and more rapid communications allow customers everywhere to purchase products made anywhere around the globe and to access information about what to buy. The pace of innovation is increasing as many new companies develop new products and improved versions of traditional items. The companies based in developing markets often have lower labour costs, the challenge for Western firms is to keep ahead with faster and more effective innovation as well as a high degree of automation.

KEYWORDS
PESTEL Ps-Product, Price, Promotion, and Place.

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